[ Case Study ]
BiiiG Academy
Objective:
Establish a strong, community-rooted brand for a newly launched charity supporting vulnerable youth in Bristol — while laying the strategic and creative foundations for sustainable growth, outreach, and funding.
[ Case Study ]
Key Outcomes:
- Built a powerful brand identity around the charity’s mission — Build. Imagine. Innovate. Inspire. Greatness. — to connect with both youth and stakeholders in a language that feels real, bold, and relevant.
- Delivered a values-led creative direction that balances approachability with authority, building trust with at-risk youth, local leaders, and funding partners alike.
- Integrated a social-first marketing framework to drive engagement, raise awareness, and activate community support — while futureproofing for scalable campaign rollouts and digital partnerships.
- Crafted an asset library and adaptable messaging templates, enabling in-house volunteers and partners to create content independently while remaining on-brand.
What We Delivered:
✔️ Full brand identity including tone of voice, logo concept, tagline, and value framework
✔️ Content and campaign templates optimised for social, print, and outreach
✔️ Strategy and messaging plan to support funding applications and community engagement
✔️ Creative asset bank for future workshops, mentoring, and education initiatives
✔️ Ongoing marketing consultation to align brand growth with operational impact